Playboy purchased the rights to OUI Magazine in 1972 from a French company who originally titled the magazine Lui. The first issue of Oui Magagazine was October 1972. In 1982 the magazine was sold to Laurant Publishing group. It peaked in 1982 with photo spreads of Linda Blair, Demi Moore, Pia Zadora. Collect all the OUI Magazines at Just Men's Mags.